Albert Einstein once said, “Strive not to be a success, but rather to be of value.” This mantra is as American as apple pie and baseball, and summarizes the key to how all small-to-medium-sized businesses should be operated. It also summarizes BuyFi’s goal to help these businesses achieve success, because if a business is of value to its customer, success will follow!

To achieve value as a business, you first have to know what your customers value and want, then you have to make sure your business offers that. Next, you need to know how to most effectively let customers and potential customers know that you offer all of that and more. This will help your business achieve success, because customers seek out their values and remain loyal to any business that can fulfill their needs and wants.

Through payment analytics, you can evaluate what your existing customers value, and then make sure to offer more of what they value. With our cloud analytics system, you unlock all of the critical data from your customers’ credit card purchases that helps you understand what it is you’re doing to be of value to your customers, and where you need to improve. You’ll also quickly learn what products your customers don’t value, and can reduce your time spent on these products so you can focus more on what the customers do value. This will help your business be more successful, once you make sure your customers know how much value you offer them because they can turn to you for what they want and need.

The next step is letting the customers know that you can be an important part of their regular shopping needs. We offer the means to do that in two ways, but we will talk first about local marketing. This type of marketing targets your community as an audience, and is the best way to connect the value your business offers with the consumer. Through local advertising campaigns, you can let your customers know what products you offer and how strongly you stand behind the products and service you provide.

Next, social media management allows you to connect with consumers that might not pay as much attention to local advertising as other clients. It also provides the day-to-day means for your business to show just how much value you can provide to customers, since you can utilize social media to interact with your customers even when they aren’t in your storefront. Many small businesses are able to use social media to handle customer complains and questions, which is always valuable to the tech-savvy consumer.

Focus more on the value you can provide to the customer, and make sure you provide that value. Albert Einstein had his viewpoint exactly right: most customers don’t care how successful you are; they care about what and how much value you can offer them. Once you find the way or ways to provide that value, the success that you, as a business owner, crave and need will quickly follow.