by Murgesh Navar
The US census bureau chart below shows how small e-commerce still is. 93% of all dollars are still spent in the store, locally.
Most marketers are still stumped as to how to establish causation between their online efforts and sales lift in the store. Earlier this year, Facebook announced a new tool Conversion Lift measurement to help advertisers determine how Facebook ads determine their bottom line. This tool requires businesses to upload their sales data into Facebook and is restricted to larger accounts. Google, not surprisingly, has also has been working on a solution to tie clicks on search ads back to in-store traffic, called Store Visits. Store traffic in the case of Google is determined by user proximity to the advertiser’s location on Google Maps. PetSmart, part of Google’s case study, states 10% of clicks on ads lead to a store visit. Tracking store visits apart, tracking actual sales lift is still very complicated. Read More
Thanks to all First Data ISOs who met us at the annual conference in Atlanta. Big Thanks to First Data for giving us a booth presence and introducing us to all the great ISOs who are actively transforming the local business, helping millions of local merchants become more efficient in the way they do business. Beyond credit card processing….. into helping merchants strengthen relationship with their customers.
Yay!…. the BeSocial app is now out on Clover POS. BeSocial helps merchants keep track of all their social media sites like facebook, twitter, foursquare, yelp and G+ accounts from a single dashboard. If one were to tweet or post to facebook manually, you would have to be relentless, systematic and very disciplined so your messages arrive when your customers are online. With BeSocial merchants save a ton of time by scheduling their posts ahead of time. BeSocial puts Social Media on Auto Pilot!
Video game designers use established techniques to engage players and motivate higher degree of participation. Business owners can apply similar techniques to motivate their customers to act in ways that adds value to their business i.e. increased sales, greater loyalty, word-of-mouth, etc. Some of this can sound complicated and outside the realm of a small business focus….
Over fifty-percent of customers to a retail business visit once and never come back. There is a need to turn these single-visit customers into multi-visit loyal customers. But lacking investment in technology and skilled marketing talent, the average business does not understand how to market to these customers.
BuyFi helps businesses by tapping into customer purchase data within their point-of-sale systems and payment gateways, and use that information to automatically market to customers who have already made purchases from the business by sending messages, offers and promotions to the right customers at the right time. A series of automated campaigns turns single-visit customers into returning customers, and returning customers into multi-visit loyal customers. Businesses retain more of their valuable customers without the need for expensive talent or technology.
Check out @buyfi at the Disrupt SF 2014 Startup Alley! #TCDisrupt http://shar.es/11AfDy
UMarket: Marketing Automation on Clover POS
Automatically provides rewards for customers based on their credit card purchasing habits at your business. UMarket offers a series of “set-it-and-forget-it’ marketing programs to convert shoppers who have only purchased once into Returning Customers (2x visitors), then into Retained Customers (3+ purchases), and finally, into Loyal Customers. UMarket uses purchase history data to trigger automatic Win Back Offers to bring back customers who used to purchase frequently but have not bought recently, and renews their loyalty to your business.
Everywhere you look, someone is peddling a customer loyalty scheme it seems. The most widespread of the loyalty programs has to be airline miles, where you join and grind it out to a questionable reward with black out dates and undesirable routes. The miles have also become a currency for so many other transactions. You get miles…