A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

BuyFi with Ignite Payments Conference

Ignite Payments is a First Data sales channel. Presenting at their conference. We really appreciate the  tremendous votes of confidence in our service and applications. Here are George and Zulker during set up.

Ignite Payments

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BeSocial is out on Clover POS

Yay!…. the BeSocial app is now out on Clover POS. BeSocial helps merchants keep track of all their social media sites like facebook, twitter, foursquare, yelp and G+ accounts from a single dashboard. If one were to tweet or post to facebook manually, you would have to be relentless, systematic and very disciplined so your messages arrive when your customers are online. With BeSocial merchants save a ton of time by scheduling their posts ahead of time. BeSocial puts Social Media on Auto Pilot!

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Marketing made more effective with Game Mechanics

Video game designers use established techniques to engage players and motivate higher degree of participation. Business owners can apply similar techniques to motivate their customers to act in ways that adds value to their business i.e. increased sales, greater loyalty, word-of-mouth, etc. Some of this can sound complicated and outside the realm of a small business focus….

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Marketing Automation using Credit Card Data

Over fifty-percent of customers to a retail business visit once and never come back. There is a need to turn these single-visit customers into multi-visit loyal customers. But lacking investment in technology and skilled marketing talent, the average business does not understand how to market to these customers.

BuyFi helps businesses by tapping into customer purchase data within their point-of-sale systems and payment gateways, and use that information to automatically market to customers who have already made purchases from the business by sending messages, offers and promotions to the right customers at the right time. A series of automated campaigns turns single-visit customers into returning customers, and returning customers into multi-visit loyal customers. Businesses retain more of their valuable customers without the need for expensive talent or technology.

Check out @buyfi at the Disrupt SF 2014 Startup Alley! #TCDisrupt http://shar.es/11AfDy

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UMarket on Clover POS : See us at TechCrunch Disrupt Sept. 8-10 in the Clover booth

 UMarket: Marketing Automation on Clover POS



Automatically provides rewards for customers based on their credit card purchasing habits at your business.  UMarket offers a series of “set-it-and-forget-it’ marketing programs to convert shoppers who have only purchased once into Returning Customers (2x visitors), then into Retained Customers (3+ purchases), and finally, into Loyal Customers. UMarket uses purchase history data to trigger automatic Win Back Offers to bring back customers who used to purchase frequently but have not bought recently, and renews their loyalty to your business.





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Marketing Automation

Everywhere you look, someone is peddling a customer loyalty scheme it seems. The most widespread of the loyalty programs has to be airline miles, where you join and grind it out to a questionable reward with black out dates and undesirable routes. The miles have also become a currency for so many other transactions. You get miles…

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Software enabled Payments to build valuable merchant portfolios

“Nothing in the world is as powerful as an idea whose time has come,”

— Victor Hugo

Mercury Payment Systems was sold to Vantiv Inc. for $1.65 billion. Congratulations to Matt Taylor, CEO of Mercury, and his management team. This is a spectacular deal.  Let us look at some simple comparative numbers.  Vantiv’s market capitalization is $6 billion and it processes $400 billion in credit and debit card volume, which works out to  $15M for each $1 billion processed. Looking at another example, Heartland Payments Read More

Small Business CRM systems are not effective

We have come across several small businesses in the last 30 days that have invested in a CRM system, but don’t really understand them. Small businesses are seeking to mimic large businesses in leveraging technology such as a customer relationship management software system.  Their goal is to  automate sales and marketing functions, and efficiently manage customer interactions with the business. The good news is that such software has become more affordable and more easily available with the advent of cloud computing.  The problem is.. it does not work for most small businesses. Why? Let us break down the problem a bit. The first thing you need to do when you turn to a CRM system is to create a list that is segmented into leads, prospects,  customers, and super loyal customers. This is a great start, but just a start. Now you need to wrap a sales process around these customers Read More

Provide value and success will follow

Albert Einstein once said, “Strive not to be a success, but rather to be of value.” This mantra is as American as apple pie and baseball, and summarizes the key to how all small-to-medium-sized businesses should be operated. It also summarizes BuyFi’s goal to help these businesses achieve success, because if a business is of value to its customer, success will follow!

To achieve value as a business, you first have to know what your customers value and want, then you have to make sure your business offers that. Next, you need to know how to most effectively let customers and potential customers know that you offer all of that and more. This will help your business achieve success, because customers seek out their values and remain loyal to any business that can fulfill their needs and wants.

Through payment analytics, you can evaluate what your existing customers value, and then make sure to offer more of what they value. With our cloud analytics system, you unlock all of the critical data from your customers’ credit card purchases that helps you understand what it is you’re doing to be of value to your customers, and where you need to improve. You’ll also quickly learn what products your customers don’t value, and can reduce your time spent on these products so you can focus more on what the customers do value. This will help your business be more successful, once you make sure your customers know how much value you offer them because they can turn to you for what they want and need.

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