A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

viral marketing Archive


Customer Referral rewards app now on Clover

We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchantsApp image successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.

A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer.  Description below.

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BuyFi now available for e-commerce merchants

We turned our attention to online merchants this month and released our marketing automation/loyalty/analytics app on two e-commerce platforms.  While e-commerce has matured considerably over the last decade, there is still an opportunity for us to make a dent with fully automated and reasonably priced service which will allow merchants to easily personalize the customer shopping experience and…

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