Video game designers use established techniques to engage players and motivate higher degree of participation. Business owners can apply similar techniques to motivate their customers to act in ways that adds value to their business i.e. increased sales, greater loyalty, word-of-mouth, etc. Some of this can sound complicated and outside the realm of a small business focus….
Over fifty-percent of customers to a retail business visit once and never come back. There is a need to turn these single-visit customers into multi-visit loyal customers. But lacking investment in technology and skilled marketing talent, the average business does not understand how to market to these customers.
BuyFi helps businesses by tapping into customer purchase data within their point-of-sale systems and payment gateways, and use that information to automatically market to customers who have already made purchases from the business by sending messages, offers and promotions to the right customers at the right time. A series of automated campaigns turns single-visit customers into returning customers, and returning customers into multi-visit loyal customers. Businesses retain more of their valuable customers without the need for expensive talent or technology.
Check out @buyfi at the Disrupt SF 2014 Startup Alley! #TCDisrupt http://shar.es/11AfDy
UMarket: Marketing Automation on Clover POS
Automatically provides rewards for customers based on their credit card purchasing habits at your business. UMarket offers a series of “set-it-and-forget-it’ marketing programs to convert shoppers who have only purchased once into Returning Customers (2x visitors), then into Retained Customers (3+ purchases), and finally, into Loyal Customers. UMarket uses purchase history data to trigger automatic Win Back Offers to bring back customers who used to purchase frequently but have not bought recently, and renews their loyalty to your business.
We have come across several small businesses in the last 30 days that have invested in a CRM system, but don’t really understand them. Small businesses are seeking to mimic large businesses in leveraging technology such as a customer relationship management software system. Their goal is to automate sales and marketing functions, and efficiently manage customer interactions with the business. The good news is that such software has become more affordable and more easily available with the advent of cloud computing. The problem is.. it does not work for most small businesses. Why? Let us break down the problem a bit. The first thing you need to do when you turn to a CRM system is to create a list that is segmented into leads, prospects, customers, and super loyal customers. This is a great start, but just a start. Now you need to wrap a sales process around these customers Read More