by Murgesh Navar
#HackthePOS! We recently announced our #Appathon winners @RevTrax @flexReceipts @buyfi https://t.co/QxMmA4lmun #Money2020 @Inteliot pic.twitter.com/RTS3vYjXnD — Verifone (@Verifone) October 22, 2016
Mail Chimp has grow into a nicely profitable huge business…… without taking a single dollar of venture capital over a 15 year slog. This is a unique characteristic of the SMB space, you can take your time to figure out the business and not be too overly concerned of being crowded out by a better funded…
Facebooks newest ad format “Local Ads” are a great way to reach people when they’re near your business, whether that means walking distance or a few miles. But there is one big problem. The ads are not measurable. Facebook cannot provide ROI numbers. So how does a business know if the ads are working to grow revenues? How do you calculate the Life Time Value of customers who are acquired because of Facebook Ads?
We released a Local Ads app on Clover to solve this problem, and can now prove that your Facebook ad campaign really makes people walk into your store and buy stuff. We do this by analyzing purchasing patterns and matching them to your Facebook advertising. You will know if your Facebook ad spend is bringing you valuable customers. It is simple to get started. Connect your Facebook page to our app and create ads in our app. It is very simple – set a budget, choose a photo and then create an engaging offer for the people in your area. We will push the ad to Facebook, and provide the coupon tracking code for Facebook to distribute to customers in your neighborhood. And, we do the rest to prove (or disprove) if the ads are working.
We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchants successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.
A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer. Description below.
We turned our attention to online merchants this month and released our marketing automation/loyalty/analytics app on two e-commerce platforms. While e-commerce has matured considerably over the last decade, there is still an opportunity for us to make a dent with fully automated and reasonably priced service which will allow merchants to easily personalize the customer shopping experience and…
There are lots of reasons to engage in SMS marketing. but there are many more ways to get it wrong. We have primarily restricted our consumer touch points to email and social media until now. We have been reluctant to open up to text message marketing, even while spending time on mobile wallet integration, a market that is “not here yet”. We will now be allowing our merchants to enroll consumers with a phone number at the point-of-sale and engage them with automated text marketing messages, triggered by purchasing behavior of customers. So why the change of heart?
Who is a small business owner? A singular definition would be that it is someone who does not want to work for someone else. They want to be their own boss. By extension, they do not want to do anything that does not interest them. This means everything that needs to be done for a business to…
by Murgesh Navar
The US census bureau chart below shows how small e-commerce still is. 93% of all dollars are still spent in the store, locally.
Most marketers are still stumped as to how to establish causation between their online efforts and sales lift in the store. Earlier this year, Facebook announced a new tool Conversion Lift measurement to help advertisers determine how Facebook ads determine their bottom line. This tool requires businesses to upload their sales data into Facebook and is restricted to larger accounts. Google, not surprisingly, has also has been working on a solution to tie clicks on search ads back to in-store traffic, called Store Visits. Store traffic in the case of Google is determined by user proximity to the advertiser’s location on Google Maps. PetSmart, part of Google’s case study, states 10% of clicks on ads lead to a store visit. Tracking store visits apart, tracking actual sales lift is still very complicated. Read More
Thanks to all First Data ISOs who met us at the annual conference in Atlanta. Big Thanks to First Data for giving us a booth presence and introducing us to all the great ISOs who are actively transforming the local business, helping millions of local merchants become more efficient in the way they do business. Beyond credit card processing….. into helping merchants strengthen relationship with their customers.