A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

ISO Archive


Customer Referral rewards app now on Clover

We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchantsApp image successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.

A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer.  Description below.

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BeSocial is out on Clover POS

Yay!…. the BeSocial app is now out on Clover POS. BeSocial helps merchants keep track of all their social media sites like facebook, twitter, foursquare, yelp and G+ accounts from a single dashboard. If one were to tweet or post to facebook manually, you would have to be relentless, systematic and very disciplined so your messages arrive when your customers are online. With BeSocial merchants save a ton of time by scheduling their posts ahead of time. BeSocial puts Social Media on Auto Pilot!

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UMarket on Clover POS : See us at TechCrunch Disrupt Sept. 8-10 in the Clover booth

 UMarket: Marketing Automation on Clover POS

techcrunch

 

Automatically provides rewards for customers based on their credit card purchasing habits at your business.  UMarket offers a series of “set-it-and-forget-it’ marketing programs to convert shoppers who have only purchased once into Returning Customers (2x visitors), then into Retained Customers (3+ purchases), and finally, into Loyal Customers. UMarket uses purchase history data to trigger automatic Win Back Offers to bring back customers who used to purchase frequently but have not bought recently, and renews their loyalty to your business.

 

 

 

 

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Marketing Automation

Everywhere you look, someone is peddling a customer loyalty scheme it seems. The most widespread of the loyalty programs has to be airline miles, where you join and grind it out to a questionable reward with black out dates and undesirable routes. The miles have also become a currency for so many other transactions. You get miles…

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Software enabled Payments to build valuable merchant portfolios

“Nothing in the world is as powerful as an idea whose time has come,”

— Victor Hugo

Mercury Payment Systems was sold to Vantiv Inc. for $1.65 billion. Congratulations to Matt Taylor, CEO of Mercury, and his management team. This is a spectacular deal.  Let us look at some simple comparative numbers.  Vantiv’s market capitalization is $6 billion and it processes $400 billion in credit and debit card volume, which works out to  $15M for each $1 billion processed. Looking at another example, Heartland Payments Read More