A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

Automatic Marketing Archive


Customer Referral rewards app now on Clover

We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchantsApp image successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.

A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer.  Description below.

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BuyFi now available for e-commerce merchants

We turned our attention to online merchants this month and released our marketing automation/loyalty/analytics app on two e-commerce platforms.  While e-commerce has matured considerably over the last decade, there is still an opportunity for us to make a dent with fully automated and reasonably priced service which will allow merchants to easily personalize the customer shopping experience and…

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BeSocial is out on Clover POS

Yay!…. the BeSocial app is now out on Clover POS. BeSocial helps merchants keep track of all their social media sites like facebook, twitter, foursquare, yelp and G+ accounts from a single dashboard. If one were to tweet or post to facebook manually, you would have to be relentless, systematic and very disciplined so your messages arrive when your customers are online. With BeSocial merchants save a ton of time by scheduling their posts ahead of time. BeSocial puts Social Media on Auto Pilot!

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Marketing made more effective with Game Mechanics

Video game designers use established techniques to engage players and motivate higher degree of participation. Business owners can apply similar techniques to motivate their customers to act in ways that adds value to their business i.e. increased sales, greater loyalty, word-of-mouth, etc. Some of this can sound complicated and outside the realm of a small business focus….

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Marketing Automation using Credit Card Data

Over fifty-percent of customers to a retail business visit once and never come back. There is a need to turn these single-visit customers into multi-visit loyal customers. But lacking investment in technology and skilled marketing talent, the average business does not understand how to market to these customers.

BuyFi helps businesses by tapping into customer purchase data within their point-of-sale systems and payment gateways, and use that information to automatically market to customers who have already made purchases from the business by sending messages, offers and promotions to the right customers at the right time. A series of automated campaigns turns single-visit customers into returning customers, and returning customers into multi-visit loyal customers. Businesses retain more of their valuable customers without the need for expensive talent or technology.

Check out @buyfi at the Disrupt SF 2014 Startup Alley! #TCDisrupt http://shar.es/11AfDy

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