A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

Monthly Archive: : July 2015

Making SMS Marketing work for merchants and consumers

There are lots of reasons to engage in SMS marketing. but there are many more ways to get it wrong. We have primarily restricted our consumer  touch points to email and social media until now.  We have been reluctant to open up to text message marketing, even while spending time on mobile wallet integration, a market that is “not here yet”.  We  will now be allowing our merchants to enroll consumers with a phone number at the point-of-sale and engage them with automated text marketing messages, triggered by purchasing behavior of customers.  So why the change of heart?

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