A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

Monthly Archive: : April 2014


Small Business CRM systems are not effective

We have come across several small businesses in the last 30 days that have invested in a CRM system, but don’t really understand them. Small businesses are seeking to mimic large businesses in leveraging technology such as a customer relationship management software system.  Their goal is to  automate sales and marketing functions, and efficiently manage customer interactions with the business. The good news is that such software has become more affordable and more easily available with the advent of cloud computing.  The problem is.. it does not work for most small businesses. Why? Let us break down the problem a bit. The first thing you need to do when you turn to a CRM system is to create a list that is segmented into leads, prospects,  customers, and super loyal customers. This is a great start, but just a start. Now you need to wrap a sales process around these customers Read More