A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

Customer referral rewards

We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchantsApp image successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.

A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer.  Description below.

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BuyFi now available for e-commerce merchants

We turned our attention to online merchants this month and released our marketing automation/loyalty/analytics app on two e-commerce platforms.  While e-commerce has matured considerably over the last decade, there is still an opportunity for us to make a dent with fully automated and reasonably priced service which will allow merchants to easily personalize the customer shopping experience and…

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Making SMS Marketing work for merchants and consumers

There are lots of reasons to engage in SMS marketing. but there are many more ways to get it wrong. We have primarily restricted our consumer  touch points to email and social media until now.  We have been reluctant to open up to text message marketing, even while spending time on mobile wallet integration, a market that is “not here yet”.  We  will now be allowing our merchants to enroll consumers with a phone number at the point-of-sale and engage them with automated text marketing messages, triggered by purchasing behavior of customers.  So why the change of heart?

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The moral imperative for helping small businesses

Who is a small business owner? A singular definition would be that it is someone who does not want to work for someone else.  They want to be their own boss. By extension, they do not want to do anything that does not interest them. This means everything that needs to be done for a business to…

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mnavar
by Murgesh Navar

Tracking brick-and-mortal sales attributable to online advertising

The US census bureau chart below shows how small e-commerce still is. 93% of all dollars are still spent in the store, locally.

e-commerce-census

Most marketers are still stumped as to how to establish causation between their online efforts and sales lift in the store.  Earlier this year, Facebook announced a new tool Conversion Lift measurement to help advertisers determine how Facebook ads determine their bottom line. This tool requires businesses to upload their sales data into Facebook and is restricted to larger accounts. Google, not surprisingly, has also has been working on a solution to tie clicks on search ads back to in-store traffic, called Store Visits. Store traffic  in the case of Google is determined by user proximity to the advertiser’s location on Google Maps. PetSmart, part of Google’s case study, states 10% of clicks on ads lead to a store visit. Tracking store visits apart, tracking actual sales lift is still very complicated. Read More

Thanks to all ISOs of First Data

Thanks to all First Data ISOs who met us at the annual conference in Atlanta. Big Thanks to First Data for giving us a booth presence and introducing us to all the great ISOs who are actively transforming the local business, helping millions of local merchants become more efficient in the way they do business. Beyond credit card processing….. into helping merchants strengthen relationship with their customers.

 

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BuyFi with Ignite Payments Conference

Ignite Payments is a First Data sales channel. Presenting at their conference. We really appreciate the  tremendous votes of confidence in our service and applications. Here are George and Zulker during set up.

Ignite Payments

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BeSocial is out on Clover POS

Yay!…. the BeSocial app is now out on Clover POS. BeSocial helps merchants keep track of all their social media sites like facebook, twitter, foursquare, yelp and G+ accounts from a single dashboard. If one were to tweet or post to facebook manually, you would have to be relentless, systematic and very disciplined so your messages arrive when your customers are online. With BeSocial merchants save a ton of time by scheduling their posts ahead of time. BeSocial puts Social Media on Auto Pilot!

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Marketing made more effective with Game Mechanics

Video game designers use established techniques to engage players and motivate higher degree of participation. Business owners can apply similar techniques to motivate their customers to act in ways that adds value to their business i.e. increased sales, greater loyalty, word-of-mouth, etc. Some of this can sound complicated and outside the realm of a small business focus….

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