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A blog about entrepreneurship, technology and big data

A blog about entrepreneurship, technology and big data - Payment Analytics, Social Media Management & Marketing

Over 5 Million registered customers for 31,000 active merchants

Now over 31,000 active merchants. With this milestone, BuyFi has over 5 million consumers with contact information (email/phone) in the customer directory, for the merchants to use to send marketing messages, and grow their business.

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28,000 Merchant Milestone

Woo-hoo! Over 28,000 active merchants are actively using BuyFi now. With this milestone, BuyFi has processed over $10 Billion in customer transactions to generate Business Insights and automate marketing for small businesses. A major focus of our “Business Intelligence and Analytics” is to  to compose all of this data and help make sense of it. Without adequate analytics,…

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BuyFi apps compatible with Clover, Ingenico, Verifone and Poynt

BuyFi’s integrated Insights+CRM+Marketing products are are now compatible with a range of new payment acceptance devices. We are excited to see these and other new platforms come into the market – enabling the development of data driven products that help businesses generate incremental revenues and build sticky merchant relationships.  Below are devices we develop on…

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Thanks Verifone and Intel, for selecting BuyFi as the “Most Innovative” company

#HackthePOS! We recently announced our #Appathon winners @RevTrax @flexReceipts @buyfi https://t.co/QxMmA4lmun #Money2020 @Inteliot pic.twitter.com/RTS3vYjXnD — Verifone (@Verifone) October 22, 2016

Becoming BIG in the Small-and-Medium-sized-business segment

Mail Chimp has grow into a nicely profitable huge business…… without taking a single dollar of venture capital over a 15 year slog. This is a unique characteristic of the SMB space, you can take your time to figure out the business and not be too overly concerned of being crowded out by a better funded…

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BuyFi partners With Facebook to Offer Local Ads That Can Be Measured

Facebooks newest ad format “Local Ads” are a great way to reach people when they’re near your business, whether that means walking distance or a few miles. But there is one big problem. The ads are not measurable. Facebook cannot provide ROI numbers. So how does a business know if the ads are working to grow revenues? How do you calculate the Life Time Value of customers who are acquired because of Facebook Ads?

We released a Local Ads app on Clover to solve this problem, and fb_localads_logocan now prove that your Facebook ad campaign really makes people walk into your store and buy stuff. We do this by analyzing purchasing patterns and matching them to your Facebook advertising. You will know if your Facebook ad spend is bringing you valuable customers. It is simple to get started. Connect your Facebook page to our app and create ads in our app. It is very simple – set a budget, choose a photo and then create an engaging offer for the people in your area. We will push the ad to Facebook, and provide the coupon tracking code for Facebook to distribute to customers in your neighborhood. And, we do the rest to prove (or disprove) if the ads are working.


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Customer Referral rewards app now on Clover

We finally launched the referral rewards program on Clover, now available to all First Data merchants on the Station device and the Mini/Mobile terminals. The response in the first couple of weeks has been phenomenal. It is still early days for our app, but we hope to educate and get the local merchantsApp image successful with a type of rewards program that has allowed large Internet companies such as Uber and Dropbox acquire millions of customers virally.

A study by The Wharton School of Business shows that a referred customer is 18 percent more likely to stay with the business over time than the average customer.  Description below.

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BuyFi now available for e-commerce merchants

We turned our attention to online merchants this month and released our marketing automation/loyalty/analytics app on two e-commerce platforms.  While e-commerce has matured considerably over the last decade, there is still an opportunity for us to make a dent with fully automated and reasonably priced service which will allow merchants to easily personalize the customer shopping experience and…

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Making SMS Marketing work for merchants and consumers

There are lots of reasons to engage in SMS marketing. but there are many more ways to get it wrong. We have primarily restricted our consumer  touch points to email and social media until now.  We have been reluctant to open up to text message marketing, even while spending time on mobile wallet integration, a market that is “not here yet”.  We  will now be allowing our merchants to enroll consumers with a phone number at the point-of-sale and engage them with automated text marketing messages, triggered by purchasing behavior of customers.  So why the change of heart?

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The moral imperative for helping small businesses

Who is a small business owner? A singular definition would be that it is someone who does not want to work for someone else.  They want to be their own boss. By extension, they do not want to do anything that does not interest them. This means everything that needs to be done for a business to…

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